#1-ranked, multimillion-dollar sales producer with a history of penetrating and dominating national markets

 

• Creating and growing new revenue streams by uncovering and exploiting lucrative niches within core and alternative product lines, throughout primary and secondary markets.

 

• Capturing market share and exceeding revenue goals by devising innovative sales strategies and cultivating long-term relationships with top buyers and decision-makers in targeted accounts.

 

• Breaking new business and penetrating top accounts including Barnes & Noble, Wal-Mart, Michael's, TJ Maxx, HomeGoods, Burlington, Beall's and Books-a-Million; tapping into vast network of contacts to identify new opportunities.

 

• Building and managing first-rate regional and national sales teams and outside rep organizations.

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AYA SALES, LLC, Red Bank, NJ

Managing Partner, 2023- Present

Helping small companies penetrate large national accounts, with a focus on bookstores, craft chains, and off price retailers. Specialize in books, toys, crafts, gift sets and stationery

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DESIGNER GREETINGS, INC, Edison, NJ
Vice President of Specialty Sales, 2020-2023
Hired by company President to fill a newly created role with a goal of building a robust sales operation and a key account portfolio for the third largest greeting card manufacturer and distributor worldwide. Develop and execute strategies to penetrate major off-price retail accounts and establish a strong foothold in key markets throughout the United States and Canada. Provide leadership and direction to a network of independent sales representatives.

• Transformed a stagnant sales organization into a growth-oriented revenue generating operation. Boosted

  specialty sales revenue by more than tenfold by creating a solid business development foundation. Tripled

  revenue generated by independent representatives by instituting a more proactive sales model.

• Skyrocketed growth in top-tier accounts by revitalizing relationships and creating comprehensive account

  strategies. Instituted a consultative approach and positioned company as a trusted partner. Successes included:

• Strengthened partnerships with distributors, which expanded the company’s global presence and grew its foothold in key international markets including Canada and Europe.

   

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SOHO PUBLISHING, LLC, New York, NY
Director of Sales, 2017-2020
Drove revenue growth through the sale of print/digital advertising and event sponsorships for a portfolio of four industry leading knitting magazines. Developed and executed strategies to capture additional market share in a highly saturated and competitive market. Cultivate executive-level relationships with retailers, manufacturers, and ecommerce firms.

• Achieved a substantial increase in revenue in core markets by strengthening company’s digital presence and

  sponsorship programs.

• Initiated the design and development of a digital app for company’s signature magazine, which increased digital

  subscriptions by 50% and expanded digital reach to 153 countries.

• Increased visibility in the industry by partnering with Editorial Director to plan and launch a podcast which

  immediately took a top spot for the category

• Served as a sales and marketing consultant for Sixth & Spring, the company’s book division.

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HORIZON GROUP USA, Warren, NJ
Director of Sales, 2015-2017
Brought in to build a sales force for specialty business in toy, gift, and book markets, and to manage major accounts, including Barnes & Noble, TJ Maxx and Toys R Us.

• Oversaw sales in publishing division (Devrian Innovations), including rights, display marketing & retail

  opportunities.

• Managed P&L for the division and prepared budgets and forecasts.

• Transformed an underperforming outside sales force into a highly efficient, first-rate team. Generated a 700%

  increase in year-over-year sales

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MUD PUDDLE, INC., New York, NY

Director of Sales & Marketing, 2011-2015
Recruited to create additional sources of revenue to compensate for one pending loss of company’s largest customer (Borders Books & Music)​​

• Replaced 100% of lost revenue in first year by acquiring major accounts including Barnes & Noble, JC Penney,

  Michaels, Amazon, Ollie’s Bargain Outlet, and Publishers Clearing House.

• Doubled business by end of year two by further penetrating core and non-traditional markets, tracking trends

  and developing new product ideas.

• Opened new sales channels globally by selling rights to publishers in foreign markets including Germany, Spain, Finland and Brazil as well as partnering with international distributors in Australia and Canada.

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ADDITIONAL EMPLOYMENT HISTORY

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ABBEVILLE PUBLISHING GROUP

MADAME ALEXANDER DOLL COMPANY

WORLD PUBLICATIONS GROUP

WATSON-GUPTILL PUBLICATIONS (div of NielsenCompany)

STERLING PUBLISHING CO (div of Barnes & Noble)